An interesting article in JTA today gives us a glimpse at how the mainstream Jewish community reaches (or doesn't reach) unaffiliated Jews. The article begins with comments from Rabbi Kerri Olitzky, on what he calls Playlist Judaism:
“I no longer have to buy the entire package in order to have the [Jewish] service I want,” says Olitzy, the New York-based Jewish Outreach Institute’s executive director, referring to how iTunes and Napster broke the stranglehold on a music industry that once forced consumers to buy entire albums to hear one preferred song on demand."Anyone who works in communal outreach, especially with millenials, will recognize this scenerio imediately. Instead of joining groups, individuals now join aspects of group identity to themselves.
How does an ordained Rabbi, affiliated with one movement or another, reach these 'just Jews'? Read the whole article, as they bring in some other voices.
One side-note, R. Olitzky authored a series of 12-step mediation and workbooks through a Jewish lens. If you feel disconnected from yourself and your connection with God, these could be a great resource for you.
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